On July 28 2025, Howden UK Brokers Limited became the new name for Innovation Broking, marking the culmination of a transformation that began in 2023. The change reflects a renewed focus on digital innovation, enhanced service offerings, and streamlined client experiences across all lines of business.
By aligning its brand with emerging market trends and the growing demand for data-driven solutions, Howden aims to use insurance as a tool to increase resilience for individuals, businesses, and communities.
Despite the name change, Howden will maintain existing collaboration established under Innovation Broking. TechAssure members can expect continuity with added value. All points of contact remain unchanged – network members will still work with the same relationship managers, support teams, and product experts they know, ensuring a seamless transition with no disruption to day-to-day operations.
Affirming the long-term commitment to the broker community, Ryan Sherer, now Divisional Director of Howden, commented:
“It has been a great privilege to be part of TechAssure for so many years. The knowledge gained from participating in events and conferences over the years has been an integral part of our team’s unique understanding of all things technology-based insurance.
The team remains constant – we remain as committed as ever in our unwavering support of TechAssure and cannot wait to see what the future brings together.
We look forward to catching up with many of you in Cascais in October.”
